Possible Cause

Recommended Fix

Subject line is too generic or descriptive

Test 2–3 alternatives. Try curiosity-led, question-based, or ultra-short subjects (3–5 words)

Domain deliverability issue

Check domain health: use MXToolbox. Verify SPF/DKIM/DMARC are correctly configured

Sending from primary domain

Move outreach to a dedicated sending domain to protect your main domain reputation

Sending volume too high too fast

Reduce daily send limit and allow domain to warm gradually

Sending at wrong times

Adjust send window to 8am–12pm in prospect's local timezone for best open rates

Possible Cause

Recommended Fix

Context box too vague

Pull 10 sent messages — identify what's generic. Make CONTEXT block name the exact pain

Value proposition unclear

Rewrite with your Onboarding Manager. Use Asset 02 Prompt Refinement Worksheet

ICP too broad

Tighten your persona definition. Split mixed audiences into separate campaigns

Not enough volume

Ensure minimum 100 sends before drawing conclusions. 200+ for reliable data

Messaging angle wrong

Test a different angle (problem-led vs outcome-led vs insight-led)

Possible Cause

Recommended Fix

CONTEXT block too brief

Add specific industry pain points, job title behaviours, and real business context

Banned phrases still appearing

Move all banned phrases to NEVER USE block with exact quoted strings in double quotes

TONE block too vague

Use specific descriptors: 'Peer-to-peer. Direct. Commercially sharp. No consultant language.'

Opening sounds templated

Add to REQUIRED: 'Begin with a specific observation — not a generic greeting'

Missing prospect data

Ensure LinkedIn URL and company name are in your CSV — both improve personalisation

Possible Cause

Recommended Fix

Emails not verified before upload

Pause campaign immediately. Re-verify full list using Bouncer, NeverBounce, or ZeroBounce

Stale or outdated data

Remove contacts with no LinkedIn activity in 6+ months. Source fresh data

Generic role emails in list

Remove info@, hello@, contact@, support@ addresses — these always bounce or go to spam

Bounce rate above 5%

Pause campaign. Do not resume until list is cleaned and bounce source identified

Possible Cause

Recommended Fix

Campaign status set to Inactive

Check Active/Inactive toggle in Nova campaign settings

Sending schedule mismatch

Confirm send window is set correctly and covers current day and time

Daily limit reached

Check daily send counter — may have hit cap. Adjust limit if needed

Email account disconnected

Re-connect sending account in Nova settings and re-run connection test

All contacts paused (replied/unsubscribed)

Check contact statuses — if all are paused, upload a new list segment

Possible Cause

Recommended Fix

Column headers wrong

Match headers exactly to Asset 09 CSV template: first_name, last_name, email, company_name, job_title

File not saved as .csv

Re-save from Excel or Google Sheets as .csv (UTF-8 encoding)

Special characters in data

Remove or replace special characters — commas, quotes, or em-dashes in cells can break parsing

File exceeds row limit

Split into batches of maximum 500 contacts per upload

Duplicate emails in file

Remove duplicates before re-uploading. Nova will flag but it slows processing

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Editing your context box and rerunning messages

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Pausing, resuming, or duplicating a campaign

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Uploading a new or updated prospect list

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Adjusting your send times or daily limits

✓

Reviewing your reply rates and dashboard data

✓

Updating suppression lists or opt-outs

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Delivery errors or domain health warnings in the dashboard

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Bounce rate above 5% that doesn't resolve after list cleaning

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Unexplained drop in open rates across multiple campaigns

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Any compliance or legal questions about outreach

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Anything blocking you from making progress that you can't resolve