Example Campaign Templates
Three campaign frameworks: problem-led, outcome-led, insight-led
💡 These are structured examples — not copy-paste scripts. Replace all [bracketed] placeholder text with your own specifics. Your Onboarding Manager will help you adapt these.
Campaign Template 1
Problem-Led Outreach
💡 Best for: When your ICP has a clear, widely recognised pain point that your product solves directly.
Target Audience
[Head of Sales / VP Sales] at [B2B SaaS, 50–500 employees]
Messaging Angle
Lead with the problem they are most likely experiencing right now
Primary CTA
"Worth a 15-minute call?" or "Happy to share how we did it?"
Step Channel Day Message Template 1 Email Day 1 Subject: [Pain point] at [Company]? | Hi [First name], most [job titles] at [company size] companies are dealing with [specific pain point]. [One sentence on what you do and the outcome]. We helped [client type] achieve [specific result] in [timeframe]. Worth a quick 15 minutes? [Name] 2 Email Day 4 Subject: Re: [Pain point] | Hi [First name], [one fresh insight or stat relevant to their role]. [CTA — one line] [Name] 3 LinkedIn Day 7 Hi [First name], I've been reaching out about [topic] — thought it was worth connecting here too. [Name] 4 Email Day 10 Hi [First name] — last note from me on this. If [pain point] is something you're actively working on, I'm happy to share what's worked. If not, no worries at all. [Name]
✅ What good looks like: Open rate 50%+, reply rate 3–6%, positive reply rate 1.5%+
Campaign Template 2
Outcome-Led Outreach
💡 Best for: When your ICP is outcome-driven and responds to specific, credible results you have delivered.
Target Audience
[CMO / Marketing Director] at [e-commerce or retail brands, 100–1,000 employees]
Messaging Angle
Lead with the outcome they want — not the product you sell
Primary CTA
"Would it be useful to see how we did it?" or "Open to a quick look?"
Step Channel Day Message Template 1 Email Day 1 Subject: [Specific result] for [Company type] | Hi [First name], we helped [client type] generate [specific outcome] in [timeframe] without increasing headcount. [One sentence on how]. Thought it might be worth sharing given what [Company name] is doing in [market]. Open to a 15-minute conversation? [Name] 2 Email Day 5 Subject: Re: [Specific result] | Hi [First name], [relevant new context or stat]. [CTA — one line] [Name] 3 LinkedIn Day 8 Hi [First name], reached out about [outcome topic] — keen to connect if you're open to it. [Name] 4 Email Day 12 Hi [First name] — last message from me. If [desired outcome] is on your radar for [timeframe], I'm happy to share how we approach it. [Name]
✅ What good looks like: Open rate 45%+, reply rate 4–7%, meeting conversion 35%+
Campaign Template 3
Insight-Led Outreach
💡 Best for: When your ICP responds to data or a counter-intuitive insight that challenges their current thinking.
Target Audience
[Operations Director / COO] at [professional services, 20–200 employees]
Messaging Angle
Lead with a surprising insight or data point — then connect it to your solution
Primary CTA
"Happy to share the full data?" or "Worth 15 minutes to walk through this?"
Step Channel Day Message Template 1 Email Day 1 Subject: [Insight relevant to their role] | Hi [First name], [surprising stat — one sentence, must be credible and specific]. We've been looking at this across [industry/role type] and found [brief finding]. [One sentence on what you do and how it connects]. Happy to share the full breakdown if useful? [Name] 2 Email Day 4 Subject: Re: [Insight topic] | Hi [First name], adding one more data point: [second insight or supporting stat]. [CTA] [Name] 3 LinkedIn Day 7 Hi [First name], following up on some data I shared about [topic] — thought it worth connecting. [Name] 4 Email Day 11 Hi [First name] — last note. If [insight topic] is something your team is watching, I can share the full breakdown. [Name]
✅ What good looks like: Open rate 50%+, reply rate 3–5%, high quality replies — questions not objections
✅ ✅ Definition of Done+Campaign angle selected and matched to ICP profile+All placeholder text replaced with specific, real content+Message 1 has no CTA — observation only+Word limits respected across all steps+Campaign Build Template (Asset 04) completed alongside this+Onboarding Manager has approved before any messages are sent
💡 Submission & Next Step›Review with Onboarding Manager in Campaign Build session›Select your angle and complete Asset 04 Campaign Build Template›Do not activate any campaign without Onboarding Manager sign-off
Nova — AI Outbound by Launched Tech help.launchedtech.io | [email protected]