How Campaign Context is Designed to Work
Campaign Context is injected directly into Nova's persona definition in the AI prompt.
The prompt also states: "CRITICAL: If Campaign Context is provided, it contains specific rules that MUST be followed exactly. These rules OVERRIDE all other guidelines."
This means Campaign Context is designed for:
· Defining Nova's persona/role
· Setting rules and constraints for Nova to follow
· Providing context that should override default behaviour
How to use Campaign Context and get the most out of it.
1. Use Strong Prohibition Language
Weak (may be ignored) | Strong (more effective) |
Do not use | NEVER use |
Should avoid | PROHIBITED |
Try not to | BANNED |
Must not | ABSOLUTE RESTRICTION |
Please don't | FORBIDDEN |
2. Structure with Clear Headers
Use caps and colons for section headers:
BANNED PHRASES:
REQUIRED TONE:
STRUCTURE:
OUTPUT RULES:
Not:
Here are some phrases to avoid...
The tone should be...
3. List Exact Strings in Quotes
Do:
NEVER use:
- "I hope this finds you well"
- "Just checking in"
- "Touching base"
Don't:
Never use phrases like hoping someone is well or checking in with them
4. Use Bullet Points, Not Paragraphs
Do:
BANNED WORDS:
- excited
- amazing
- revolutionary
Don't:
You should not use words like excited, amazing, revolutionary, or other emotional terms that may come across as too enthusiastic.
5. Frame Violations as Failures
Add consequence language:
BANNED OPENINGS (any use = failed output):
ABSOLUTE RESTRICTIONS (violations are unacceptable):
6. Be Specific, Not Descriptive
Do: Maximum 150 words per email
Don't: Keep emails relatively short
Do: Open with "Hi [First Name]," then state purpose immediately
Don't: Start with a friendly but professional greeting
7. Punctuation Tips
· Use colons after headers: TONE:
· Use hyphens for bullet lists: - item
· Quote exact banned phrases: "phrase here"
· Avoid semicolons and complex punctuation - keep it simple
8. Keep It Concise
· Aim for under 300 words total
· Remove explanations of why - just state the rule
· One rule per line
Do: No emails over 200 words
Don't: Because recipients are busy professionals, you should try to keep your emails concise, ideally under 200 words, as longer emails tend to be ignored
9. Template Structure
Follows these STRICT rules:
NEVER USE (any violation = failure):
- "[exact phrase 1]"
- "[exact phrase 2]"
BANNED WORDS:
- word1, word2, word3
REQUIRED:
- [Specific instruction 1]
- [Specific instruction 2]
TONE:
- [Tone requirement]
STRUCTURE:
- [How to open]
- [Length limit]
- [Other formatting]
Quick Reference
Element | Format |
Headers | ALL CAPS with colon |
Banned items | Bulleted, quoted strings |
Instructions | Short imperative sentences |
Word choice | NEVER, BANNED, PROHIBITED, REQUIRED |
Length | Under 300 words total |
Explanations | Remove them - rules only |
Using Email Templates
Recommendation: For verbatim templates, you should use Manual Email sequence steps instead. This guarantees:
· Templates are sent exactly as written
· Proper merge tags that work: {{first_name}} not [First Name]
· No AI interpretation or modification
The Context Box provides instructions on:
· How to behave, not what to copy.
o The AI may paraphrase, modify, or look to improve the templates rather than preserving them exactly.
o This means you can share the email as guidance
Using Manual Mode in Sequence Steps:
· Each step can have mode: "manual"
· Manual steps use emailBody and emailSubject fields
· Proper merge tags are supported: {{first_name}}, {{last_name}}, {{company}}, {{job_title}}, {{email_address}}, {{country}}
· Also HTML supported where wanted