Framework Categories & Templates
The best writers in the world don’t start from a blank page. They rely on proven structures, then layer in their own ideas, experience, and voice. That’s exactly what this is.
This framework database contains 120 battle-tested templates, organised by outcome.
Want to build authority? Spark engagement? Or turn readers into buyers? These are the frameworks that get it done.
Each template uses simple placeholders like [Topic], [Industry], or [Step #1], so you can quickly adapt it to any niche or business—while keeping the psychological structure that drives results.
No guesswork. No overthinking. Just frameworks that work.
1. Authority Builders
Establish credibility and expertise
Framework & Purpose | Template/Structure |
10-Year Success, This Year Introduce your content about how people can fast-track their success this year. | Most [Topic People] spend their entire careers striving for [Goal]. But here's something they don't teach you in school: Achieving [Goal] is way easier than you think. Here's how to save yourself a decade and unlock [Outcome] this year: |
Almost A {Status} What is the secret to success, as told by an almost-{Status}? | I have a friend who is almost a [e.g. OBE/ billionaire… ]. I asked [Him/Her] what [His/Her] one key to [Skill] well is… Here's what [He/She] told me: |
According To {Expert} Share a quote from an expert and resources your audience can learn that skill from. | According to [Topic Expert]: "[Expert Quote]" Luckily, this is a skill anyone can learn. You just have to know where to start. So here are [X] of the best [Resources] (so you can start learning today): |
Author Advice Writing advice from best-selling author. |
Writing advice from best-selling author, [Famous Author]. Stop [Writing Mistake]. Start [Writing Tip]. |
Author Success Steps Share how a famous author achieved a success outcome. | Famed [Type of Author]: [Famous Author] Here's how [He/She] [Major Accomplishment/Outcome]. [Step 1] [Step 2] [Step 3] [Step 4] Takeaway: [Your Takeaway] |
Best Book This Year Content hook introducing the best book you've read this year. | The best book I've read this year: [BookTitle] by [AuthorName]. Buried inside this gem are 4 short pages that pack more insight into [Outcome] than any book I've ever read. Here are [X] quotes that will change the way you think about [Topic] forever: |
Best Posts Hook: share some of your posts that have gone viral. | I started writing posts on LinkedIn in [Year]. Since then, I've written more than [X] posts and accumulated [X] views alone. Want to do the same? Study these [X] posts of mine that went viral: |
Check Out My Book If you have written a book, share the link for anyone who might be interested. | If you enjoyed this Content, I wrote an entire book on [Topic] you might enjoy: [Benefit #1] [Benefit #2] [Benefit #3] Over [X] copies sold & [X] reviews. [Link] |
College Failed Me Content hook for the frameworks that helped you learn a skill college failed to teach you. | College completely failed in teaching me how to [Skill]. So I spent over 500 hours studying legendary [SkillTeachers]. Then, I distilled what I learned into [X] simple frameworks. But unlike college, these won't cost you [$X]. Here they are for free: |
Credibility & Lessons Share your secrets to achieving an outcome along with actionable advice for the reader. | Over the past X years, I have [list 3 accomplishments/accolades for credibility]. What most people don't know? I use the same X [approaches, templates, techniques, strategies, etc.] every time. |
2. Problem/Solution
Identify pain points and provide solutions
Framework & Purpose | Template/Structure |
Another Helpful Resource Share a resource you recommend. | If you're interested in [Topic], here's another helpful resource I recommend checking out: [Resource]. [Reason #1] [Reason #2] [Reason #3] Bookmark it. |
Another Mistake Tell your audience about a mistake you used to make. |
Another [Topic] mistake I used to make: [Proven Mistake] And it took me a long time to learn the reason why was because [Why]. |
Biggest Mistakes Share the biggest mistakes people make and how to fix them. | The [X] biggest mistakes [Topic People] make: [Mistake #1] [Mistake #2] [Mistake #3] Let's fix them: [Easy Solution #1] [Easy Solution #2] [Easy Solution #3] |
Career Mistakes Help readers avoid mistakes by learning from your experiences. | I asked [X] [Niche] leaders one simple question: "What early career mistake will you never make again?" The result: [X] profound mistakes everyone (from intern to executive) should avoid in their career. Let's dive in: Mistake 1: [Mistake1] Too often, [Role] choose to [WrongDecision]. Instead, [Role] should be focused on [RightDecision]. This is what ends up making the biggest difference. |
Challenges Share some challenges someone might face when starting out on a topic. | [X] challenges you will experience when trying to [Topic]: [Challenge #1] [Challenge #2] [Challenge #3] But, overcome these and you win. |
Problem and Quick Fixes Share a problem you have been dealing with and quick fixes you have found. | Are you struggling with [Problem]? I have spent the past [X] [Time] studying [Problem] relentlessly. And what I've found is that it can be easily solved with [X] quick fixes: |
Simple Tweaks Introduce some simple tweaks your audience can make to solve their problems. | Most people think [Topic] is hard. [Problem #1] [Problem #2] [Problem #3] But what if I told you these [X] simple tweaks could easily make these problems go away? Let me show you: |
Uncomfortable Truths In Your Industry Drop some truth bombs about your niche, industry, or profession. | X uncomfortable truths most [Name Group] spend their entire [Lives/Careers] avoiding: 1/ [Truth 1] [Personal Story About Truth] 2/ [Truth 2] Here's why it takes [Group] so long to learn this: • [Limiting Belief 1] • [Limiting Belief 2] • [Limiting Belief 3] Avoid this trap. |
3. Framework Driven
Step-by-step systems and processes
Framework & Purpose | Template/Structure |
10 Years Of Practice Share the framework you used to master something in 1 year instead of 10. |
They say it takes 10 years to master a craft. But using this framework, I mastered [Topic] in 1/10th the time: [Step #1] [Step #2] [Step #3] [Step #4] Here's how it works (so you can too): |
Another Framework Share another framework your readers can use to solve a problem. | Another great framework for solving [Topic Problem] quickly: [Step #1] [Step #2] [Step #3] [Step #4] Works every time. |
Frameworks Share your favourite framework for a topic. | My favorite [Topic] framework: [Step #1] [Step #2] [Step #3] [Step #4] [Step #5] Works every time. |
Getting Better With Time Share the framework you use to get better at something over time. | It took me [X time] to [do something the first time]. It took me [X less time] to [do the same thing again]. Now, I can [do X] in [very short amount of time]. Here's the framework I use: |
Simple steps to create any asset What is the secret to creating any asset? | 5 simple steps to write a [Asset]: Step #1: [Step 1] Step #2: [Step 2] Step #3: [Step 3] Step #4: [Step 4] Step #5: [Step 5] Here's the secret: [Secret in 1 sentence]. |
Steps Lay out the steps for becoming successful in your industry. | These are the steps for becoming a successful [Topic]: [Step #1] [Step #2] [Step #3] [Step #4] [Step #5] Follow these, and you'll achieve [Goal]. |
Timeless Formula For Success Share a formula for success that has worked for generations. | Timeless formula for [Topic] success: Do [Step #1] Then do [Step #2] Then [Step #3] After, [Step #4] These 4 steps have worked for generations. Good chance they'll work for you too. |
4. Story-Based
Personal narratives that build connection
Framework & Purpose | Template/Structure |
Life Transformation A short inspirational post about getting through tough times. | Me at [Age] [Negative1] [Negative2] [Negative3] Me at [Age+] [Positive1] [Positive2] [Positive3] [X] years can change everything. Don't give up. |
My Version Of Their Process Share your version of someone else's writing method. | NYT bestselling author, [Name], on [Unique Method] of writing: [Writing Tip #1] [Writing Tip #2] [Writing Tip #3] My variation: [My version of Writing Tip #1] [My version of Writing Tip #2] [My version of Writing Tip #3] |
Overnight Success A hook introducing the simple things that helped you grow. | I went from [Beginning] to [End] in [Long Time]. But 90% of that growth came from [X] simple things. Here they are—and how you can do them too: |
Personal Stories Tell stories that allow readers to see themselves in you. | I have been [Topic] since [Date]. And I have been [RelatedTopic] since [Date]. Most people start [Topic] because they want to [ConventionalOutcome], or achieve [X]. That's fine. I started [Topic] because I love it. Which is why I'm still doing it today. |
The Narrative Flip Describe a personal transformation related to a trending topic by debunking an old belief. | [Trending Topic] is [Old Belief about Trending Topic]. That's what I told myself after [Time Period] of trying and failing at [Trending Topic]. Turns out I was just a [Old Identity]. But after [Time / Money / Spent Or Saved], I figured it out. Now I [Personal Transformation]. Here's how: |
The Quick Story A quick story with actionable takeaway to transform an important aspect of life. | I've been [Activity] for [Long Time Period]. But [Short Time Period] ago, I spent [Small Amount of Money] on [Seemingly Insignificant Item]. And this tiny purchase helped me make more progress in [Short Time Period] than I had in [Long Time Period]. Here's the quick story (and [Actionable Takeaway] that will change your [Important Life Aspect]): |
Things I Wish I Knew Back Then Share some things you wish you knew at a younger age. | I just turned [Age]. Here are [X] things I wish I had known at [Previous Age]. (These would have saved me a lot of heartache, overdue bills, and unnecessary conflict) |
5. List/Resource
Valuable compilations and recommendations
Framework & Purpose | Template/Structure |
Best Tools A list of the best tools from a given year or time period. | Best [Niche] tools in [Year]: [ToolName]: [SentenceDescription] [ToolName]: [SentenceDescription] [ToolName]: [SentenceDescription] [ToolName]: [SentenceDescription] [ToolName]: [SentenceDescription] [ToolName]: [SentenceDescription] |
Bestselling Books Takeaway List the top 3 bestselling books in a specific category and why they made the list. | Today's Top 3 NYT bestselling books in the [Book Category] category: [Book Name 1]: [Reason to read / book promise] [Book Name 2]: [Reason to read / book promise] [Book Name 3]: [Reason to read / book promise]. Proof that [Outcome] is what sells. |
Book Recommendations Which books about writing do you recommend? | Most writing books are a waste of time. These aren't: [Book 1] [Book 2] [Book 3] [Book 4] [Book 5] Pick these up & throw the rest away. |
Books Share the best books you have read on a specific topic. | The best books I've ever read on [Topic]: [Book #1] [Book #2] [Book #3] All this knowledge for less than $100! |
Books Instead of College A content hook for a list of books to read instead of spending thousands on college tuition. | The average tuition for an MBA comes to $60,000 per year. That means you're $120,000 in debt... ...before you begin your [Industry] journey! Or, you could spend less than $250 and read these 8 legendary books on [Topic1], [Topic2], [Topic3]: |
Companies The best companies of a specific category of all time. | The best [Topic] companies of all time: [Company #1] [Company #2] [Company #3] Everyone should study their origin stories. |
Creators List some creators people should follow if they're interested in a specific topic. | Creators you should follow if you're interested in [Topic]: [Creator #1] [Creator #2] [Creator #3] [Creator #4] [Creator #5] They will teach you more than any professor. |
Curated Blog Posts Content Opener: top blog posts you recommend reading. | 2.5 billion blog posts are published each year. But it's impossible to read that much content. So, ignore the 2,499,999,992 that aren't worth your time. And just read these 8: [Write your content here] |
Curated Frameworks Transform other people's mental models into consumable content. |
The world's most valuable skill: [Skill] But [Obstacle] keeps people from ever learning how to do it—costs them roughly [Money] in the process. So, here are [X] [Topic] frameworks that cost you nothing and save you hundreds of painful hours: |
Curated LinkedIn Posts Opener: best posts for the audience to start learning about your niche. | [FamousPerson] once said: [RelevantNicheQuote] Lucky for you, [Niche] is a skill anyone can acquire. Unfortunately, most people never learn it—because no one shows them where to start. So here are [X] of the best [Niche] posts (so you can start learning today): |
Curated List Curate a list of tips and lessons from an expert to benefit the reader in some way. | X person is best known for doing Y. In [year / book / speech / etc.], he/she put together a masterclass on X topic. These X [ideas / things / tips / lessons / etc.] will change the way you [list 3 benefits to the reader]. Here's a breakdown of each one: |
Curated TedTalks Content Opener: curate a list of TedTalks that you believe your audience will find useful. | I am an education junkie. For example, I have watched over [X] hours watching nearly every TedTalk on the Internet. Many are interesting. But only a few are worth your time. Here is a list of my [X] favorites - that will help you [Outcome1], [Outcome2], and [Outcome3]: |
6. Mindset/Motivation
Inspire action and shift thinking
Framework & Purpose | Template/Structure |
Action Takers Explain how even taking a small amount of action puts you in the top tier of people. | 99% of people on planet earth do not [Primary Action]. Which means by [Secondary Action] you are in the top 1%. (Regardless of whether you, or anyone else, think it's "good" or not.) So if you're about to: 1. [Sub-Action 1] 2. [Sub-Action 2] 3. [Sub-Action 3] You're already ahead of the 98%. Move 1% closer by doing [Secondary Action] and you'll be in the top 1%. Congratulations 🎉🎉🎉 |
Anyone Can Simple actions to accomplish a goal. | You can accomplish [NicheGoal] if you… [SimpleAction1] [SimpleAction2] [SimpleAction3] [SimpleAction4] Congrats. You [GoalAccomplished]. |
Anyone Can Do It What are some free tools your readers can use to start their own business? |
Anyone with an Internet connection can start an $80K online business with nothing but a laptop: @[Tool1] is free. @[Tool2] is free. @[Tool3] is free. @[Tool4] is free. @[Tool5] is free. @[Tool6] is free. @[Tool7] is free. No more excuses. |
Debunk Limiting Beliefs Share a commonly held belief or skill you DON'T need to achieve an outcome or take action. | You don't need to be [a commonly held belief/trait/skill] to do [Your Topic]. Here's how you do it: |
Hard Skills, Soft Skills Share some soft skills that can accelerate a career. | Hard skills get you hired. But soft skills get you promoted. I went from [Beginner Job Title] to [High-Level Job Title] in [X]. Here are [X] soft skills to accelerate your career: |
I'm Convinced What advice are you convinced is the best advice to live by? | I'm convinced [Topic Advice] is the best advice to live by. [Reason #1] [Reason #2] [Reason #3] |
Stop Screwing Around Share the hard things people should choose over easier things. | If you really want to [Goal], stop screwing around. Do these 5 things: Choose [Hard Thing] over [Easy Thing] Choose [Hard Thing] over [Easy Thing] Choose [Hard Thing] over [Easy Thing] Choose [Hard Thing] over [Easy Thing] Choose [Hard Thing] over [Easy Thing] Success isn't a destination. It's a daily habit. |
Stop Trying What should people stop trying to do? | Stop trying to: [Short-Term Outcome] [Short-Term Outcome] [Short-Term Outcome] Instead, just focus on [Action Step]. The rest will take care of itself. |
Stop/Start Reminders Reminder your readers what they should stop doing and what to start instead. | Reminder to self: Stop [What Everyone Else Does] Start [What No-one Else Does]. [What Everyone Else Does] is fragile. Whenever you do this, [Explain Negative Outcome Of Doing IT]. [Explain Positive Outcome Of What No-One Else Does] Here's how I'd start doing this every day in 3 steps: 1. [Step 1] 2. [Step 2] 3. [Step 3] |
The Industry Disruptor Explain what unpopular belief you're doubling down on this year to excel in your industry. | People who say "[Comment About Industry You Disagree With]" don't understand [Industry] in [Year]. In [Year], [Sub Point] are useless. [Underrated Position] is everything. Here's why: • [Point 1 Explaining Why] • [Point 2 Explaining Why] • [Point 3 Explaining Why] [1 - 2 Sentences Explaining Why You're Doubling Down On Underrated Position]. This is the future of [Industry]. |
Whoever Needs To Hear It Share commonly accepted advice holding your audience back from success. |
For whoever needs to hear it: [Commonly accepted advice in your niche] is [negative trait] disguised as [positive trait]. |
7. Educational/Teaching
Share knowledge and insights
Framework & Purpose | Template/Structure |
30 Second Explanation Introduce a topic you will explain to your audience in 30 seconds. | Most people think learning [Topic] takes 10,000 hours. But I can explain it to you in 30 seconds. A quick breakdown on: [Main Point #1] [Main Point #2] [Main Point #3] Let's dive in… |
90% of X List the habits that make up 90% of an outcome. | 90% of [Outcome] is really just: [Simple Habit #1] [Simple Habit #2] [Simple Habit #3] The little stuff that makes all the difference. |
1,000 Hours A hook for a post sharing what you've learned from 1,000 hours of studying a topic. | I spent over 1,000 hours learning to [Skill] effectively— because college completely failed to teach me. Here's everything I learned distilled into 11 posts (that you can start applying today): |
Data Points Share some fascinating data on a topic of choice. | Fascinating [Year] data on [Topic]: [Data Point #1] [Data Point #2] [Data Point #3] [Data Point #4] Signals of where the world is headed. |
Examples Share the best examples of a topic you have ever seen. | The best examples of [Topic] I've ever seen: [Example #1] [Example #2] [Example #3] [Example #4] What others would you add? |
Expertise Secrets Leverage your unique knowledge to have an impact on your industry. | [Topic] 101 [Step1] Turn [Step1] into [Step2] Turn that into [Step3] Into [Step4] Into [Step5] Into [Step6] Into [Step7] Start small. And build from there. |
Free $100k Degree Introduce a topic you can explain to your audience for free. | Most colleges charge you $100,000+ to learn [Topic]. But I can explain it to you here for free. A quick breakdown on: [Main Point #1] [Main Point #2] [Main Point #3] Let's dive in… |
Free Advice Introduce the best advice you've been given and how it has helped you. |
Some of the best advice I've ever been given was behind closed doors: Advice from: Millionaires Billionaires [Topic] Experts Industry Leaders These [X] pieces of advice helped me [Outcome #1], [Outcome #2], and [Outcome #3]. |
Free Hour of Consulting Share the most common consulting questions you get that you will answer for free. | For 1 hour of consulting, I typically charge [$X]. But the truth is, most beginners all ask the same [X] questions: [Question #1] [Question #2] [Question #3] So I want to answer them for free: |
Free Ultimate Guide Share the link to a free resource your audience can download if they want to learn more. | If you want to go down the rabbit hole on [Topic], here's a free resource to get you started: [Benefit #1] [Benefit #2] [Benefit #3] Over [X] downloads and counting… Enjoy! [Link] |
Inventions What are some of the coolest inventions of all time? | The coolest [Topic] inventions of all time: [Invention #1] [Invention #2] [Invention #3] [Invention #4] [Invention #5] What else would you add? |
It Would Take Hours State how long it would take to read all the content on a topic and share resources your audience should read instead. | It would take [Big Number] hours to read everything that exists on [Topic]. And the truth is, 99% of the content regurgitates the original 1%. Save yourself all that time. Just read these [X] [Resources]: |
Lessons Lessons learned after X years of being in your industry. | Unforgettable lessons after doing [Topic] for [X] years: [Lesson #1] [Lesson #2] [Lesson #3] [Lesson #4] Learning these changed my life. |
8. Comparison/Contrast
Show differences and evolution
Framework & Purpose | Template/Structure |
Amateurs vs Pros Explain how amateurs approach something vs how pros do it. | How amateurs [Topic] [Amateur Approach] [Amateur Approach] [Amateur Approach] How the pros do it [Pro Approach] [Pro Approach] [Pro Approach] |
How I Used To vs How I Now Explain how you used to approach something vs how you do now. | How I used to [Topic]: [Bad Approach] [Bad Approach] [Bad Approach] How I do now: [Good Approach] [Good Approach] [Good Approach] |
People Think What people think about a niche vs what it actually is. |
People think starting [Niche] is: [ConventionalWisdom1] [ConventionalWisdom2] [ConventionalWisdom3] What it actually is: [UnconventionalWisdom1] [UnconventionalWisdom2] [UnconventionalWisdom3] That's literally it. |
1 of 4 Challenges A list of 4 common challenges your audience faces. | [Audience] generally struggle with 1 of 4 challenges: They don't [Problem1] They don't [Problem2] They can't [Problem3] They have no [Problem4] Review these and create a simple plan for each. |
Over The Last X Years What is the single most powerful habit for achieving a specific outcome? | The single most powerful habit for [Topic Outcome]: [Topic] Over the past [X] years, I've [Topic] every single morning—and along the way, I've: [Main Point #1] [Main Point #2] [Main Point #3] Here's how you can too. |
9. Curiosity/Intrigue
Hook attention with interesting angles
Framework & Purpose | Template/Structure |
Hot Take Share a hot take you have and explain in a post. | Hot take: Everyone is wrong about [Trending Topic]. Here's [X]-part theory why: |
The "Category Secrets" Unveiling a little-known secret that led to our remarkable achievement in a short time. | We did [Massive Achievement] in [Short Time Period]. Ya know [Universally Relatable Experience]? In [Year], we became the [Huge Outcome], using a little-known category secret. Here's the story |
The "Secret Unlocked" Analyzing a complicated secret revealed by a company/person and explaining what it means for the reader. | [Company/Person] revealed [Complicated Secret] to the world. But what does it mean to you? Here's what you need to know: |
The Future in 5 Lines Predict the future in a single post. | The future of [Industry/Topic/Niche] in 5 lines: • [Sub Point 1]: [Statement] • [Sub Point 2]: [Statement] • [Sub Point 3]: [Statement] • [Sub Point 4]: [Statement] • [Sub Point 5]: [Statement] This is how you get ahead. |
The Unbelievable Story Uncover the incredible journey of a remarkable achievement. |
A [Age] year old former [Unskilled Job] turns [Something Small] into [Something Large]. [Pronoun] is now [Remarkable Achievement]. Here's the unbelievable story of the [Huge Accomplishment] you've never heard of: |
Viral Opinions Present your insights and perspectives in a way that scales to millions of readers. | Someone asked [FamousPerson]: "[Question]" [His/Her/Their] answer?: "[Answer]" Mic drop. |
X Is A Lot Like Y Explain how something is similar to something else. | [Topic] is a lot like [Life Activity]: [Witty Observation] [Witty Observation] [Witty Observation] Probably why doing [Topic] teaches you so much about yourself. |
10. Actionable Tips
Practical advice and quick wins
Framework & Purpose | Template/Structure |
"Hacks" Choose a topic, then list simple "hacks" for better outcomes. | [X] "hacks" for better [ReachTopic]: [SimpleAdvice1] [SimpleAdvice2] [SimpleAdvice3] [SimpleAdvice4] [SimpleAdvice5] Turns out, the only real [ReachTopic] hacks aren't really hacks at all. |
Hard Thing, Easy Way A hook introducing a hard thing you do every day and how you make it easy. | I [Hard Thing] almost every single day. The secret? I make it easy on myself using these [X] [Resources]: |
If You Use It Right Create a post with your best tips for using a specific platform. | If you use it right, [Platform] is the most powerful tool in the world. But the truth is, most people have no idea how to use it. Here are [X] [Platform] tips you probably don't know: |
Niche Tip Offer a piece of advice that will ensure a desirable outcome in your niche. | [Niche] Tip: [Tip1] Don't [WrongAdvice]. Instead, [RightAdvice]. This ensures [DesirableOutcome]. |
Routines The perfect routine to do to be successful in your industry. | The perfect [Topic] routine: [Action #1] [Action #2] [Action #3] [Action #4] [Action #5] Do these [X] things every day, and you'll be wildly successful. |
Skills The top skills to focus on to achieve success. |
If you want to be a successful [Topic], these are the skills you need: [Skill #1] [Skill #2] [Skill #3] [Skill #4] Ignore everything else. Just focus on building these. |
Small Habits, Giant Outcomes A hook introducing small habits the audience can use to achieve giant outcomes. | [Giant Outcome] doesn't happen overnight. But… If you start practicing these [X] tiny habits on a daily basis, you'll start to feel like it's just around the corner: |
Tips 5 tips you would give to someone who wants to start learning about a certain topic. | Simple tips I would give anyone who wants to start [Topic]: [Tip #1] [Tip #2] [Tip #3] [Tip #4] [Tip #5] Yes, it's this easy to get started. |
Top Industry Tools List the top industry tools for a particular audience. | Top [Industry] Tools for [Audience]: 1) [Tool Name]—[1 sentence explanation] 2) [Tool Name]—[1 sentence explanation] 3) [Tool Name]—[1 sentence explanation] 4) [Tool Name]—[1 sentence explanation] Getting started has never been easier. |
11. Lead Generation/CTA
Drive specific actions and conversions
Framework & Purpose | Template/Structure |
Sign Up For The Course A call to action for your readers to sign up for your course. | And if you want to [Outcome], join [X]+ students in [Course Name]: [Benefit #1] [Benefit #2] [Benefit #3] [Benefit #4] Find it here: [Link] |
Subscribe To My Newsletter Tell your audience about your newsletter and provide the link so they can sign up. | If you like posts like this, you might enjoy my weekly newsletter [Newsletter Name]. [Newsletter Benefit #1] [Newsletter Benefit #2] [Newsletter Benefit #3] Join [X]+ subscribers here: [Link] |
The "Educational Email Course Giveaway" Hook Get your readers to engage with your giveaway by listing the benefits. | Looking to [Desired Outcome] as a [Target Audience]? I spent [Time] creating an email course to help you: • [Benefit 1] • [Benefit 2] • [Benefit 2] Want access? Like, retweet, & reply and I'll send it for FREE! |
The "Template Giveaway" Hook Giveaway a template to your readers by showcasing a big painful problem. |
[Common Problem With A Popular Tool/Platform] We've gathered all the [Tool/Platform] assets, [Feature1], [Feature2], and [Feature3] so you can create [Desired Outcome]. Like + Comment '[Keyword]' and I'll DM it to you. (Must be following so I can send it). |
The #1 Priority What's the biggest priority in running your business? Explain why. | The #1 priority in your [Niche] business: [Priority] • [Reason Why 1] • [Reason Why 2] • [Reason Why 3] This is the engine of your business. |
Saying No To Say Yes Explain the opportunities you've turned down to keep saying yes to your current business. | Opportunities I've turned down in the past [X] years: • [Opportunity 1] • [Opportunity 2] • [Opportunity 3] • [Opportunity 4] You HAVE to say "No" to keep saying YES to yourself. |
12. Contrarian/Disruptive
Challenge conventional wisdom
Framework & Purpose | Template/Structure |
Contrarian Views Content Opener: unconventional views that made you successful. | I used to see the world the same as the 99%. But since adopting these [X] contrarian views held by the top 1%, how I view [ReachTopic] has completely changed (and got me [GiantOutcome]): [Write your content here] |
Here's Why You Haven't Started (Yet) Give some tough love to your audience to let them know exactly why they haven't started and what they need to do to get going. | Here's why you haven't started [Desired Action] (with the only step you need to take to get started): Most people think they're stuck because of [Faulty Belief]. But this is wrong. What's actually holding them back is: • [Unexpected Faulty Belief 1] • [Unexpected Faulty Belief 2] • [Unexpected Faulty Belief 3] The best way to beat these faulty beliefs? [1 Sentence Explaining the Action Step To Take] Here's why: • [Reason Why This Breaks The Unexpected Belief 1] • [Reason Why This Breaks The Unexpected Belief 2] • [Reason Why This Breaks The Unexpected Belief 3] When I took this first step, my whole approach to [Desired Action] changed. Try it and let me know if it works for you! |
The Single Biggest Mistake Explain the single biggest mistake beginners make in your profession or industry. |
The biggest mistake I made as a beginner in [Profession]: [Mistake]. [Thing Most People Do] is a bad place to start [Action]. Instead, do [Action] by: • [Tip 1] • [Tip 2] • [Tip 3] Once you [Inverse Of Mistake], you [Benefit Unlocked By Not Making Mistake]. Because [Inverse Mistake] is how you build a profitable [Outcome] as a [Profession]. |
How To Start Over Cut out the noise and give people the exact steps they need. | If I were starting [Task/Business/Goal] today and wanted to [Outcome], I'd do this: Step 1: [Step 1] • [Reason Why 1] • [Reason Why 2] • [Reason Why 3] Step 2: [Step 2] Most people skip this step entirely. But this is a huge mistake—[Reason Why This Is A Mistake] Step 3: [Step 3] This isn't easy. But if you can do this, you will get: • [Benefit 1] • [Benefit 2] • [Benefit 3] Don't skip this step. It took me [X] years to crystallize these steps—hope this helps. |
Hardest Lessons Share the hardest lessons you learned on your journey to an outcome. | [X] hard lessons I've learned on the journey to [Outcome]: Lesson #1: [Lesson] Most people think [Common Advice]. But I [Personal Story On Why This Advice Is Wrong]. A hard lesson to learn. Lesson #2: [Lesson] Before I achieved [Outcome], I: • [Negative Action 1] • [Negative Action 2] • [Negative Action 3] It'll take longer than you think. Lesson #3: [Lesson] [Personal Story About Lesson] Lesson #4: [Lesson] This was the hardest lesson to learn for 3 reasons: • [Reason 1] • [Reason 2] • [Reason 3] Lesson #5: [Lesson] [Personal Story About Lesson] I hope these help you on your own journey to [Outcome]. |
