Prompt Refinement Worksheet
Section 1: Worksheet Input · Section 2: Campaign Context Output
💡 This worksheet builds the Context Box — the single most important input into Nova. Your Onboarding Manager will co-build this with you. Come with ideas; they will help you refine them.
Section 1 — Worksheet Input
Complete this section to define your messaging, tone, and value propositions.
Section 1.1 — Your Business in One Sentence
We help [who] | Enter response here |
To [achieve what outcome] | Enter response here |
By [doing/using what] | Enter response here |
Unlike [alternative], we [differentiator] | Enter response here |
Section 1.2 — Messaging Angle
What is the primary angle your outreach should lead with? Choose one and describe it.
Angle Type | Use This If… | Your Chosen Angle |
Problem-led | Your prospect has a clear, common pain point |
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Outcome-led | The result you deliver is highly desirable |
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Insight-led | You have a unique perspective or data point |
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Social proof-led | You have strong logos or case studies |
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Your chosen angle — describe it in 2–3 sentences | Enter response here |
Section 1.3 — Tone of Voice
Tone Dimension | Your Answer |
Formality | Formal / Semi-formal / Conversational |
Style | Direct / Consultative / Challenger |
Length preference | Short (3–5 lines) / Medium (6–8 lines) / Flexible |
Use of humour | Never / Occasionally / Yes, when natural |
Personalisation depth | Light (role/industry) / Deep (company research) / Both |
Describe your tone in your own words (2–3 sentences) | Enter response here |
Section 1.4 — Value Proposition Statements
Write 2–3 value proposition statements that Nova can draw from. Specific, credible, outcome-focused.
# | Value Proposition Statement |
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Section 1.5 — Proof Points & Social Proof
Key customer result / case study | Enter response here |
Industries or logos you can reference | Enter response here |
Relevant data points or statistics | Enter response here |
Awards or credentials (if relevant) | Enter response here |
Section 1.6 — What to Avoid
Phrase / Word / Behaviour to Avoid | Reason |
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✅ Definition of Done+Sections 1.1–1.4 fully completed+At least 2 value proposition statements written+Tone of voice clearly described+Section 1.6 contains at least 3 items to avoid+Onboarding Manager has reviewed and approved the Context Box draft
💡 Submission & Next Step›Share completed worksheet with your Onboarding Manager›Onboarding Manager builds Campaign Context (Section 2) from your inputs›You review and approve before any campaign goes live
Section 2 — Campaign Context Output
Auto-generated from Section 1. This is your Nova Context Box — the instruction set that controls every message.
💡 Every field marked [FROM SECTION X] must be filled in from the worksheet above. Once approved, paste it directly into Nova.
Auto-Generated · Nova Campaign Context — Messaging & Tone System PERSONA: [FROM SECTION 1.1 — describe who is speaking and their credibility] [FROM SECTION 1.3 — Tone — e.g. "Senior commercial voice. Direct. No jargon."] AUDIENCE: [FROM ASSET 1 ICP WORKSHEET — paste final ICP definition here] Pain points to reference: [FROM ASSET 1 / SECTION 1.4] NEVER USE: "I wanted to reach out" · "I hope this finds you well" · "Just following up" · "I came across your profile" [FROM SECTION 1.6 — add customer-specific banned phrases here] BANNED WORDS: synergy · leverage · innovative · game-changer · best-in-class · solutions · excited · passionate · [FROM SECTION 1.6 — add customer-specific banned words] REQUIRED TONE: [FROM SECTION 1.3 — Formality + Style + own tone description] Operator to operator — peer conversation, not vendor pitch. Observational — notice things, don’t sell things. MESSAGE STRUCTURE: MESSAGE 1 — VALUE ONLY: [FROM SECTION 1.2 — opening hook based on chosen angle]. No pitch. No CTA. MESSAGE 2 — INSIGHT: [FROM SECTION 1.4 — VP 2 or 3]. [FROM SECTION 1.5 — data / proof point]. One offer line. MESSAGE 3 — OFFER: [FROM SECTION 1.4 — VP 1]. [FROM SECTION 1.5 — case study/result]. One low-friction question. WORD LIMITS: LinkedIn M1: max 100 words · LinkedIn M2: max 50 words · LinkedIn M3: max 120 words · Email subject: max 8 words · Email body: max 150 words ANY VIOLATION = FAILED OUTPUT — Rewrite required if any banned phrase, word, tone violation, or word limit breach is detected.
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