Use this guide as a reference to quickly understand where key features are located and how they function.
Workbench: Email Activity Management
The Workbench displays all email-related activities in one view. It allows users to monitor conversations, review received emails, and manage ongoing outreach efficiently.
The Co-Pilot feature enables users to review, edit, and approve AI-generated messages before sending, ensuring message quality and consistency.
Key functions:
View all email activity
Read received messages
Review and approve messages via Co-Pilot
Inbox: Centralized Communication
The Inbox organizes communication into Inbox, Sent, and Co-Pilot sections. It supports both email and LinkedIn messages, allowing users to manage conversations from a single dashboard.
Key functions:
Read and reply to emails
Manage LinkedIn messages
Track sent and approved messages
Campaigns: Outreach Campaign Management
The Campaigns section lists all created campaigns. Each time a new campaign is launched, it appears here, making it easy to monitor and manage outreach at scale.
Key functions:
View all active and past campaigns
Track campaign setup and execution
Nova Live: Joint Calling Feature
Nova Live allows users to make joint calls directly from Launch.
Note: This feature is currently available for Microsoft users only.
Key function:
Initiate and manage joint calls
Monitor: Website and Ad Engagement Tracking
The Monitor section provides insights into audience engagement across your website. If LinkedIn ads are active, engagement data from those campaigns is also visible here.
Key functions:
Track website visitor engagement
Monitor LinkedIn ad interactions
Outbound: Campaign Creation
The Outbound section is used to create and send campaigns to selected audiences. This is where users design outreach flows and define messaging strategies.
Key function:
Build and launch outbound campaigns
Inbound: Lead Capture and Automation
The Inbound section connects dynamic and static CRM forms directly to Launch, allowing leads to flow automatically into the platform.
Common use cases include:
Gated content on landing pages
Webinar registrations
Event sign-ups
Prospects can be automatically enrolled into sequences and reminded based on their activity or interests.
Key functions:
Connect CRM forms
Automate lead nurturing
Trigger event-based sequences
Prospects: Contact and Company Database
The Prospects section stores all contact and company records. When HubSpot integration is enabled, records sync between Launch and the connected CRM.
Prospect Types
Audience: Custom lists used to push prospects into live campaigns
Contacts: Database storing individual contact information such as email details
Companies: Database storing company-level information, including addresses
Key function:
Centralized prospect management and segmentation
Dialer: Built-In Calling Tool
The Dialer enables users to place calls directly from Launch. It also supports parallel dialling , helping teams reach multiple prospects more efficiently.
Key functions:
Make direct calls
Use parallel dialling
Nova: AI Training and Knowledge Management
The Nova section allows users to train the AI by uploading documents and reviewing stored knowledge. Documents can be searched, and feedback can be used to improve AI accuracy.
Key functions:
Upload and manage documents
Search stored knowledge
Review feedback
Content Syndication: Reach Interested Prospects
Content Syndication is a service offered by Launch to promote marketing content to prospects who have already shown interest. This helps generate high-intent leads.
For more details, users can contact their account manager.
Publish: Free Content Distribution Tool
The Publish section is a free tool that allows users to create posts and upload catalogs or articles for visibility on Launch Tech News (not public platforms).
Key functions:
Create and publish posts
Upload catalogs and articles
Gain free content exposure
Summary
The Launch navigation is structured to support efficient outreach, communication management, engagement tracking, and content promotion. Each section serves a specific purpose, making it easier to manage workflows from one platform.