Campaign Build Template
Section 1: Worksheet Input · Section 2: Campaign Context Output
💡 Complete one template per campaign. Your Onboarding Manager signs off before any campaign goes live. Do not launch until this is approved.
Section 1 — Worksheet Input
Complete one template per campaign. Onboarding Manager signs off before any campaign goes live.
Section 1.1 — Campaign Overview
Campaign name | Enter response |
Campaign owner | Enter response |
Target launch date | Enter response |
Campaign goal (primary) | Enter response |
Campaign goal (secondary) | Enter response |
Section 1.2 — Audience Definition
This must match your ICP Definition Worksheet (Asset 01). Do not deviate without approval.
Industries targeted | Enter response |
Job titles targeted | Enter response |
Company size range | Enter response |
Geography | Enter response |
Number of contacts in list | Enter response |
List source (LinkedIn / CRM / purchased) | Enter response |
Section 1.3 — Messaging Framework
Primary messaging angle | Enter response |
Opening hook (first line approach) | Enter response |
Key value proposition to lead with | Enter response |
Call to action (what you are asking for) | Enter response |
Personalisation variables to use | Enter response |
Section 1.4 — Sequence Structure
Step # | Channel | Timing | Message Angle | Word Limit |
1 | Day 1 | Opening — problem or outcome hook | max 150 words | |
2 | Day 4 | Follow-up — social proof or insight | max 100 words | |
3 | Day 7 | Connection request — short, relevant | max 300 chars | |
4 | Day 10 | Final — low-friction ask | max 80 words |
Total sequence length (days) | Enter response |
Daily send volume (contacts/day) | Enter response |
Send window (days / hours) | Enter response |
Section 1.5 — Success Criteria
Target reply rate | Enter response |
Target positive reply rate | Enter response |
Target meetings from this campaign | Enter response |
First optimisation review date | Enter response |
✅ Definition of Done☐All 5 sections completed in full☐Audience matches ICP Worksheet (Asset 01) — no deviation without approval☐Messaging angle and CTA clearly defined☐Sequence structure approved by Onboarding Manager☐Success criteria set before launch
💡 Submission & Next Step›Submit to Onboarding Manager at least 48 hours before planned launch date›Onboarding Manager reviews plan and generates Campaign Context (Section 2)›Written approval required before campaign is activated in Nova
Section 2 — Campaign Context Output
Auto-generated from Section 1. Built by Onboarding Manager before campaign activation.
💡 Your Onboarding Manager generates this from your Section 1 inputs. Review every line. No campaign launches until this is approved in writing.
Auto-Generated · Nova Campaign Context PERSONA: [Commercially aware operator. Has seen this problem before. Not selling — observing.] AUDIENCE: [FROM ASSET 01 ICP — job title, industry, company size, geography] / Pain point: [specific, named pain] NEVER USE: "I wanted to reach out" · "I hope this finds you well" · "Just following up" · "I noticed on LinkedIn" BANNED WORDS: synergy · leverage · innovative · game-changer · best-in-class · solutions · excited · passionate REQUIRED TONE: Operator to operator — peer conversation, not vendor pitch. Commercially aware. Observational — notice things, don’t sell things. MESSAGE STRUCTURE: MESSAGE 1 — VALUE ONLY (no CTA): [FROM SECTION 1.3 — Opening hook]. Max 150 words. MESSAGE 2 — INSIGHT + SOCIAL PROOF: [FROM SECTION 1.3 — VP + proof point]. Max 100 words. MESSAGE 3 — LOW-FRICTION CTA: [FROM SECTION 1.5 — CTA]. One question only. Max 80 words. WORD LIMITS: Email: max 150/100/80 words per step · LinkedIn connection: max 300 chars · Subject line: max 8 words ANY VIOLATION = FAILED OUTPUT — Any banned phrase, word, tone violation, or word limit breach requires a rewrite.
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