The Launched Reach module enables you to execute Display and Native advertising, the following is a glossary to describe the field headings and uses:
Brought to you by =The name you want to advert to be from (e.g. your company name
also make sure you have you company logo added
Call-To-Action = some ad exchanges like to prompt the user to perform an action so including text like "Read More" or "Sign Up" is advised
Click URL = the location where they will go once clicked
Creative Heading = this is the heading for the advert
Creative Name = What you are calling the creative. So something description which you internally understand what is the asset
Impression Tracking URLs = This is for image based tracking only. Not mandatory, only if you have a separate system and want to report on how the images are working across different systems
Tagline = Snappy version of the heading, most customers use the same