The Launched Monitor tool provides a best in class web traffic solution to identify real traffic visitors while removing any bot based results in order to support you convert most effectively. The below pointers provide guidance into how the tool ensures quality over inflated quantity:
Handling Fake Clicks from Email Tools:
Email tools have a prevalence to produce fake clicks generated by emails. The Monitor tool focuses on identifying genuine visitors, filtering out bots, and non-human interactions.
Accurate Click Identification:
Many email marketing platforms like MailChimp tend to report inflated click rates due to bots, proxies, and antivirus programs automatically scanning emails. These platforms count such scans as clicks, which do not represent real user engagement.
Filtering Mechanism:
Our platform employs sophisticated filtering mechanisms to identify and exclude these fake clicks. We use various signals, including dynamic IP addresses, data center IPs, telecom IPs, Mobile phone IPs, and behavioural patterns, to discern between real and fake visitors.
Substantiating Genuine Engagement:
We advise using additional metrics like reply rates, open rates, and website behaviour analytics to corroborate genuine user engagement. For analytics tools it is importing to investigate the referring source, not just the overall volume.
Data Sources and Accuracy:
Data Procurement and Filtering: To ensure the database has the most accurate IP match we purchase data from various sources, including email service providers like MailChimp. This data often includes a significant amount of noise, such as bot traffic and proxies. Our filtering process is stringent, eliminating about 80-90% of the raw data to ensure only genuine interactions are recorded.
Database Refresh Rate: We refresh our entire database every 3 to 6 months. This is necessary because IP addresses can frequently change, and maintaining up-to-date data ensures higher accuracy in matching IP addresses to the correct companies.
Data Coverage and Quality: Typically, we identify around 50% to 60% of website traffic. This is significantly higher than any competitors, due to the extensive and continuous updating of our data sources. The Monitor solution is focused on the quality to support ultimately help our customers convert most effectively.
Restrictions Beyond Mobile Traffic:
Dynamic IP Addresses: Besides the challenges with mobile traffic, which often involves dynamic IP addresses from mobile providers, other restrictions include dynamic IPs used by various ISPs for desktop and laptop users. This variability can sometimes make tracking more challenging.
Obfuscation Techniques: Devices and services, particularly those from Apple, use obfuscation techniques to protect user privacy. Apple's iOS Mail, for instance, employs a private relay feature that masks the user's real IP address. These privacy measures hinder our ability to accurately track and identify traffic from such devices.
Other Channels and Traffic Types:
Social media and referral traffic can present additional tracking challenges. For instance, clicks originating from secure browsers or privacy-focused platforms might not always be trackable. While these are less problematic than issues with email-generated traffic, they still represent potential gaps in tracking.
Traffic visitors will fluctuate, numbers will most like reduce during holiday periods, this is also an opportunity for running bid-based marketing channels such as Display or LinkedIn Ads, as typically the price is much lower during the same period.