Overview:
Launched ensures strict compliance with the General Data Protection Regulation (GDPR) by grounding its data processing activities in the "legitimate interest" clause as detailed in Art. 6(f) GDPR. This foundational principle guides all data collection, storage, and usage practices within the platform.
Detailed Data Collection Practices:
Launched collects extensive behavioral data from website visitors to provide insightful analytics. The specific types of data collected include:
Pages Visited: Detailed tracking of each page viewed by visitors on the website.
Referral Sources: Comprehensive identification of how visitors arrive at the website, including direct visits, referral links from other websites, search engines, and social media platforms.
Duration of Visits: Monitoring the amount of time visitors spend on the site, providing insights into engagement levels.
Launched processes IP addresses to achieve two primary goals:
Company Identification: By analyzing IP addresses, Launched can identify the companies that visitors belong to, enabling B2B marketers to tailor their strategies more effectively.
Geographic Location: Determining the geographic location of visitors helps businesses understand their audience distribution and regional interest in their products or services.
To ensure the highest level of data security, all collected information is encrypted and securely stored on Amazon Web Services (AWS) servers located in Frankfurt, Germany. This adherence to robust security protocols ensures data integrity and compliance with GDPR standards.
Cookie Usage and Management:
Launched utilizes a cookie named 'SNID' to differentiate between individual visitors. This cookie, which has a two-year lifespan, is crucial for maintaining the accuracy and consistency of visitor data without compromising personal information. The 'SNID' cookie helps in identifying repeat visitors, thereby allowing for more precise analytics.
Recommendations for Website Owners Using Launched:
For transparency and compliance with GDPR, website owners incorporating Launched into their analytics should take the following steps:
Update Privacy Statements: Clearly inform visitors about the use of Launched, the types of data collected, and the purpose of this data collection. This update should explicitly mention the processing of IP addresses and the identification of company and geographic information.
Implement Cookie Notices: Provide a clear notification to visitors regarding the use of the 'SNID' cookie. This notice should include information on the cookie’s purpose, its lifespan, and how visitors can manage their cookie preferences.
Suggested Text for Privacy Statements:
"We utilize Launched to analyze and measure business interactions with our website. This service identifies company names and addresses based on the IP addresses of our visitors. To differentiate between individual visitors, a cookie named 'SNID' is set with a two-year expiration period. This cookie helps us provide more precise and valuable insights without compromising personal information."
Additional Information for Users:
By following these practices, Launched not only ensures compliance with GDPR but also fosters transparency and trust with users through secure and responsible data handling procedures. This approach allows website owners to gain valuable insights into their business visitors while upholding the highest standards of user privacy and data protection.
Launched’s commitment to GDPR compliance reflects its dedication to maintaining a trustworthy digital environment, ensuring that all data collection and processing activities are conducted with the utmost respect for user privacy. This compliance not only meets regulatory requirements but also strengthens the relationship between businesses and their online visitors, enhancing the overall user experience and fostering long-term trust.
Through rigorous adherence to GDPR principles, Launched demonstrates its commitment to ethical data practices, providing a reliable and secure analytics solution for businesses aiming to understand and engage with their audience effectively.