WHAT'S A LEAD?
In a sales context, a lead refers to contact with a potential customer, also known as a “prospect” This includes all information required by the Client, to access this potential customer and offer what they are looking for to promote.
Leads usually are the contacts of the potential prospect, narrowed based on your search, preferences, etc. After this, the contact or interaction the company has with them can convert these leads into prospects, by means of, people interested in what your company is offering.
TYPES OF LEADS:
DATA LIST: This is simply the list of potential prospect details that a company can acquire to contact them directly.
CONTENT SYNDICATION: Leads generated by some basic interactions from the ‘potential prospects’ on an article, white paper, etc., that you’ve published via any of the distributing contents like Digital Publications, Magazines, sponsored articles, etc.
MQL: An MQL (marketing qualified lead) is interested in your product but is not ready to buy yet. In most cases, they still need additional information or assistance from the marketing team in order to make a decision to buy. This could sometimes also be called BANT, see difference below.
BANT: This is an acronym for budget, authority, needs, and timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing.
SQL: This is a sales-qualified lead, meaning that they show an immediate interest in buying what your company is offering.
APPOINTMENT SETTING: Appointment setting is the process in which prospects are delegated to sales reps so that closing reps only spend their time on qualified leads. Usually, this involves the prospect of receiving a calendar invite for the meeting and their acceptance.
WEBINAR REGISTRATION: Usually it means the potential prospect has displayed interest in attending the webinar, by downloading the material or submitting an enrollment form.