Success Measurement Guide
Your metrics guide, ROI calculator, and monthly tracking sheet
💡 Use this guide monthly to review performance, calculate ROI, and make data-driven decisions about your next campaigns.
Success with Nova is measured in pipeline generated, not just messages sent. This guide gives you the metrics, benchmarks, and ROI calculation you need to demonstrate and grow the value of Nova.
Core Metrics at a Glance
>3% LinkedIn Reply Rate Good · >6% excellent
>2% Email Reply Rate Good · >4% excellent
3x+ ROI Multiple Pipeline vs. Nova cost
>30% Email Open Rate Indicates good deliverability
2–5 Meetings/Month Strong baseline
2–3 Campaigns/Week Scaling sweet spot
The Metrics That Matter
Metric | Where to Find It | Target |
Campaigns active per week | Nova dashboard | 1 minimum |
Messages sent per month | Nova dashboard | 200–400+ at benchmark |
LinkedIn reply rate | Nova dashboard | >3% good, >6% excellent |
Email reply rate | Nova dashboard | >2% good, >4% excellent |
Meetings booked via Nova | Your CRM or own log | 2–5+ per month |
Pipeline influenced | Your CRM | Track and grow each month |
ROI multiple | Pipeline ÷ Nova monthly cost | 3x+ for renewal, 10x+ for expansion |
How to Calculate Your Nova ROI
ROI Multiple = Total Pipeline Influenced (£) ÷ Monthly Nova Cost (£) 1. Count meetings booked from Nova in the past 30 days 2. Apply your average deal value and close rate to estimate pipeline created 3. Divide pipeline value by your Nova subscription cost Example Calculation 5 meetings × £20k average deal × 20% close rate = £20k pipeline Nova cost: £629/month → ROI = 31x Most active customers achieve 10x+ within 90 days.
Monthly Tracking Sheet
Metric | Month 1 | Month 2 | Month 3 | Trend |
Campaigns launched |
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Total messages sent |
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Email open rate |
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LinkedIn reply rate |
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Email reply rate |
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Positive reply rate |
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Meetings booked |
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Pipeline generated (£) |
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Nova subscription cost (£) |
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ROI multiple |
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30 / 60 / 90 Day Milestones
Milestone | Target | If You're Behind |
Day 30 | First campaign live. 1+ campaign/week. First replies received. | Review context box and list quality with your Onboarding Manager |
Day 60 | ROI emerging. 40%+ feature adoption. Positive reply rate trend. | Increase frequency. Narrow ICP. Refine context box. |
Day 90 | 3x+ ROI visible. Renewal certainty. Expansion being modelled. | Book a review session — let’s identify what’s blocking momentum |
✅ Definition of Done☐Core metrics tracked in dashboard for at least one full campaign☐ROI calculation completed and shared with Onboarding Manager☐Monthly tracking sheet populated☐Milestones reviewed against actuals☐Growth plan agreed for Month 2 onwards
💡 Submission & Next Step›Review monthly with Onboarding Manager / Customer Success Manager›Used as the basis for Monthly Business Review›Share ROI calculation with leadership for renewal conversations
Nova — AI Outbound by Launched Tech help.launchedtech.io | [email protected]